Since the launch of Andrea’s art practice, I’ve been on the frontlines of defining her brand and voice. For her professional entry into the art world, I joined forces with Andrea to craft and carve out her distinct brand identity. Defining her voice and curating a unique viewpoint for her brand gave us a clear strategy to execute against, ultimately leading to the impact of her art and writing worldwide. From an original logo with variations for every application to defining a powerful color palette, determining typography pairings, and composing a brand guide to give her direction no matter the setting, I brought Andrea’s vision into reality, laying a strong foundation for her to grow and evolve.
Front side of the custom designed certificates of authenticity. She wanted texture and real mixed with modern and class.
Back side of the custom designed certificates of authenticity. She wanted texture and real mixed with modern and class.
